Mobile app stores are the go-to platforms for downloading and updating apps on your smartphone or tablet. Whether you’re looking for a game, a productivity tool, or an educational app, these stores provide easy access to millions of options. In this blog, we’ll look at the major mobile app stores, including the Apple App Store and Google Play Store, and alternative platforms for iOS and Android devices.
With many options available, understanding the key differences between these stores can help you make informed decisions.
What are Mobile App Stores?
Mobile app stores are digital platforms where users can browse, download, and update apps for their devices. They are like central hubs, offering gaming, productivity, entertainment, and education apps. For iOS devices, the App Store is the primary marketplace, while Android users commonly rely on the Google Play Store.
These stores ensure that apps meet quality and security standards before being available. They also allow developers to showcase their work and reach a global audience.
Why do We Need App Stores?
App stores make it easy for users to find and install apps safely. They provide a centralised platform that verifies the apps’ security, reducing the risk of malware.
App stores offer developers a trusted environment to distribute their apps and access tools for managing updates and payments. They also help users stay informed about app updates, ensuring devices run smoothly with the latest features.
Important App Store Statistics
Understanding the current landscape of mobile app stores is essential for users and developers. Here are some key statistics:
- Number of Apps: As of June 2024, the Google Play Store offered users approximately 1.68 million Android apps worldwide.
- App Distribution: About 88.75% of the 1.95 million apps on the Apple App Store are non-gaming apps, while 11.25% are games.
- Free vs. Paid Apps: Most apps on the Apple App Store are free, with 95.27% available at no cost and 4.73% requiring payment.
- Consumer Spending: In the second quarter of 2024, global users spent approximately 36.2 billion U.S. dollars on apps through the Apple App Store.
- App Releases: An average of 1,354 new apps are released daily on the Apple App Store, contributing to a dynamic and ever-growing marketplace.
These statistics highlight mobile app stores’ vast and active ecosystem, underscoring their significance in the digital age.
The Two Biggest Mobile App Stores
Two giants dominate the mobile app store market: the Apple App Store and the Google Play Store. These platforms are the go-to sources for millions of apps catering to various user needs.
1. Apple App Store
The Apple App Store is the exclusive platform for iOS devices like iPhones and iPads. It is known for its strict quality and security standards, which ensure that every app is thoroughly reviewed before being made available. This approach gives users confidence that their downloads are safe and reliable.
The Apple App Store offers a sleek interface that makes exploring categories, searching for apps, and reading user reviews easy. Developers benefit from Apple’s global reach and tools for app monetisation, including in-app purchases and subscriptions.
2. Google Play Store
The Google Play Store is the main app marketplace for Android devices. It offers many apps, games, movies, books, and more. With over 2.5 billion active users worldwide, it’s the largest app store in terms of audience.
Google Play uses advanced tools to detect and remove harmful apps, keeping the platform secure. It also allows developers more flexibility in uploading apps than Apple. Google Play provides users with a smooth experience with regular updates and personalised recommendations based on their interests.
Alternative Mobile App Stores
While the Apple App Store and Google Play Store dominate the market, many alternative app stores remain. Here’s a list of popular options:
3. Amazon Appstore
The Amazon Appstore is a popular choice for Android users and comes pre-installed on Amazon devices like Fire tablets. It features various apps, games, and exclusive offers, including free apps through the “Amazon Underground” program.
4. Samsung Galaxy Store
The Samsung Galaxy Store is designed for Samsung devices and offers apps and themes exclusive to Galaxy users. It’s a great alternative for those looking to optimise their Samsung experience.
5. Huawei AppGallery
Huawei AppGallery is the official app store for Huawei devices. It’s growing rapidly and offers a variety of apps, along with enhanced security features like four-layer protection and app recommendations based on user preferences.
6. Microsoft Store
The Microsoft Store caters to Windows users and supports PC, tablet, and phone apps. It’s especially useful for businesses, offering productivity tools and smooth integration with Windows operating systems.
7. Aptoide
Aptoide is an independent Android app store that allows users to create and manage their own stores. It provides access to various apps and focuses on community-driven content, including some unavailable on mainstream platforms.
8. Opera Mobile Store
Opera Mobile Store is a cross-platform app marketplace for users of various devices, including Android, iOS, and feature phones. It offers apps, games, and themes with a straightforward interface for easy browsing.
9. LG Corp
LG SmartWorld is the personalised app store for LG smartphones or tablets. It offers apps, themes, and wallpapers.
10. Appland
Appland provides white-label app stores for businesses, enabling them to create custom app marketplaces. It’s commonly used by telecom providers and organisations looking to distribute apps directly to their customers.
11. ACMarket
ACMarket is an alternative Android app store known for its modded and premium apps. It’s ideal for users who want access to customised app versions with added features.
12. Itch.io
Itch.io is a favourite among indie game developers and enthusiasts. While primarily focused on games, it offers unique tools and creative apps for users seeking something different from mainstream stores.
These alternatives provide users and developers with flexibility, exclusive content, and diverse options. They’re worth exploring if you want apps that are unavailable in the mainstream app ecosystem.
Which App Store is Better?
The choice between app stores depends on your device, preferences, and needs. The Apple App Store is ideal for iOS users prioritising security, quality, and a sleek user interface. Its strict app review process ensures high standards, making it a top pick for those who value reliability.
On the other hand, the Google Play Store offers more variety and flexibility for Android users. With a larger user base and a wider selection of apps, it’s perfect for anyone seeking more options, including free and customisable apps.
Alternative app stores, like the Amazon App Store or Samsung Galaxy Store, cater to specific devices and provide unique features. Exploring these options might be worth it if you’re looking for specialised apps or exclusive deals.
Are App Store Apps Free?
Many apps in app stores are free to download, but they often include in-app purchases or ads. Free apps mostly provide basic features, while premium options or extra functionalities may cost money.
Paid apps, available in all major app stores, require a one-time purchase or subscription. They often offer more advanced features or an ad-free experience.
Some alternative app stores offer apps or deals unavailable in mainstream stores, including free paid app versions. However, you must download from a trusted source to avoid potential security risks.
Final thoughts
Mobile app stores have changed how we discover and use apps, with the Apple App Store and Google Play Store being the most popular options. Platforms like Amazon Appstore, Samsung Galaxy Store, and Aptoide offer unique features and exclusive content for those exploring other options.
Choosing the right app store depends on your needs and device. If you’re ready to bring your app idea to life, Wolfmatrix can help develop apps customised to any platform.
List of Mobile App Stores FAQs:

Head of Marketing Department at Wolfmatrix. The go-to person for all marketing trends and know-how. Just the right guy that builds the company’s value, trust and authority.