Getting your app featured by Apple can be a game-changer. It means more downloads, credibility, and exposure. But how do you stand out with millions of apps on the App Store?
Apple doesn’t just feature any app. It handpicks the best—those with stunning design, seamless performance, and real innovation. It won’t make the cut if your app isn’t optimised to Apple’s standards.
But don’t worry—there are proven steps you can take to boost your chances. In this guide, you’ll learn exactly what Apple looks for and how to position your app for success. Let’s get started.
How Apple Selects Apps to Feature on the App Store
So, how does Apple decide which apps deserve the spotlight? It’s not random; Apple’s editorial team carefully selects apps based on quality, innovation, and user experience. Understanding their process is the first step to tailoring your app for success.
Apple’s Editorial Selection Process: What Happens Behind the Scenes?
The App Store’s editorial team reviews apps to showcase the best in design, performance, and user experience. These editors look for apps that align with Apple’s values, such as creativity, accessibility, and seamless integration with iOS features.
Apps that receive Apple’s endorsement in featured sections are handpicked rather than paid placements, meaning the focus is entirely on merit.
Key Factors Apple Considers: Design, Performance & Innovation
To increase your chances of getting featured, your app must excel in three key areas:
- Design: Adhere to Apple’s Human Interface Guidelines for a sleek, intuitive, and visually appealing UI.
- Performance: Ensure a bug-free experience, fast load times, and smooth interactions to impress both users and Apple’s team.
- Innovation: Integrate Apple’s latest technologies, such as ARKit, Swift UI, and AI-powered features, to stand out from competitors.
Understanding the Different Featured Sections (App of the Day, Top Picks, Stories, etc.)
Apple features apps in multiple sections, each with its own benefits:
- App of the Day: One of the most prominent features on the App Store’s homepage.
- Top Picks & Collections: A curated list of high-quality apps within a specific category.
- App Store Stories: Editorial content highlighting apps with unique stories, innovative features, or major updates.
How to Optimise Your App for a Feature in 2025
If you want Apple to notice your app, you must optimise it for technical excellence and user experience.
Follow Apple’s Human Interface Guidelines for a Seamless User Experience
Apple prioritises apps that align with its design philosophy. Focus on:
- Intuitive navigation
- Consistent typography and UI components
- Dark mode and adaptive layouts for all screen sizes
Review Apple’s Human Interface Guidelines to ensure compliance.
Ensure Exceptional App Performance & Bug-Free Experience
Apple values performance just as much as aesthetics. Keep these in check:
- Fix all bugs, crashes, and performance bottlenecks before submission.
- Optimise app size for faster downloads and updates.
- Maintain low battery and memory consumption to improve usability.
Integrate Apple’s Latest Technologies (Widgets, AR, AI, etc.)
Apple loves innovation. To stand out, you should integrate:
- Widgets & Live Activities for better home screen interactions.
- ARKit for immersive experiences.
- AI-driven personalisation to enhance user engagement.
App Marketing Strategies to Increase Your Chances of Getting Featured
A strong marketing strategy drives downloads and catches Apple’s attention. Here’s how to promote your app effectively.
Optimise Your App Title, Description & Keywords for Visibility
Your app’s metadata plays a crucial role in its discoverability. Use ASO (App Store Optimization) best practices:
- Include primary and secondary keywords naturally.
- Avoid keyword stuffing.
- Write a clear, engaging app description that highlights unique features.
- Use localised metadata to appeal to different markets.
Use High-Quality Screenshots, App Previews & Engaging Visuals
The first impression of your app matters. So, follow these best practices:
- Upload compelling screenshots that showcase your app’s best features.
- Add an engaging app preview video to demonstrate usability.
- Maintain consistent branding across images and text.
Leverage Limited-Time Events, Promotions & In-App Offers
Apple frequently highlights apps running seasonal promotions, challenges, or exclusive in-app offers. You should use:
- Limited-time discounts to attract new users.
- Special events or collaborations to boost visibility.
Encourage User Reviews & Boost Ratings to Strengthen Credibility
Apple favors apps with positive user engagement. Improve your ratings by:
- Encouraging happy users to leave genuine reviews.
- Offering exceptional customer support.
- Responding to negative feedback proactively.
How to Successfully Pitch Your App to Apple
Even if your app is top-notch, you still need to submit it for Apple’s consideration.
Submit Your App for Consideration via App Store Connect
Apple allows developers to propose their app for featuring through App Store Connect. Ensure your app:
- Follows all App Store Review Guidelines.
- Has a compelling app story that Apple can promote.
- Includes unique features that differentiate it from competitors.
Craft a Persuasive Email Pitch That Stands Out
A well-written pitch can make all the difference.
- Keep it concise and compelling.
- Focus on how your app aligns with Apple’s goals.
- Highlight user engagement, performance metrics, and Apple tech integrations.
Best Timing & Strategies for Maximising Your Submission’s Success
Submit your app:
- Around major Apple events (WWDC, iPhone launches, etc.).
- When launching a significant update or new feature.
- Alongside a strong marketing push to boost visibility.
Apple’s 2025 Guidelines and Trends: What You Must Know
Staying updated with Apple’s guidelines and trends is crucial for success.
Apple’s App Store Review Guidelines & Why Compliance Matters
Apple’s App Store Review Guidelines are the foundation of every successful app. These rules ensure that every app in the store meets high standards for quality, security, and user experience. Ignoring them can lead to rejection, delays, or even removal from the App Store.
To avoid common pitfalls, take the time to thoroughly review Apple’s guidelines before submitting your app. Pay special attention to the privacy, data handling, and user interface design sections. Compliance isn’t just about avoiding rejection—it’s about building trust with Apple and your users.
Staying Ahead of Apple’s Design & Development Trends
Apple is known for pushing the boundaries of technology, and its design and development trends reflect that. In 2025, expect Apple to continue emphasising clean, intuitive design and cutting-edge features like augmented reality (AR), artificial intelligence (AI), and seamless cross-device integration.
To stay ahead, keep an eye on updates from Apple’s Worldwide Developers Conference (WWDC) and other key events. Experiment with new tools and frameworks like SwiftUI, ARKit, and Core ML. By adopting these trends early, you’ll not only impress Apple but also create an app that feels fresh and innovative.
Why Localisation & Accessibility Can Boost Your Feature Chances
Apple’s App Store is a global platform, and apps catering to a worldwide audience have a better chance of being featured. Localisation—adapting your app for different languages, cultures, and regions—shows Apple that you’re committed to reaching users everywhere.
Accessibility is equally important. Apple prioritises inclusive and usable apps by everyone, including people with disabilities. Features like VoiceOver support, dynamic text sizing, and color contrast adjustments can make your app more accessible and appealing to Apple’s editorial team.
Common Mistakes That Prevent Apps from Getting Featured
Let’s dive into the most common pitfalls developers face and how you can steer clear of them to boost your app’s chances of being featured.
Ignoring Apple’s Human Interface & Performance Standards
If your app doesn’t meet Apple’s design and performance standards, it is a surefire way to get overlooked.
Failing to Adapt to Global Audiences & Localisation Needs
Apps that cater only to a specific region or language are less likely to get featured. Make your app accessible to a global audience.
Neglecting Regular App Updates & User Engagement Metrics
Apple favours apps that are regularly updated and actively engage users. Keep your app fresh with new features and improvements.
Why Getting Featured on the App Store Matters in 2025
Being featured on the App Store means your app gets prime real estate on the App Store, putting it in front of millions of potential users. This kind of visibility can lead to a surge in downloads, boost your app’s credibility, and even open doors to new opportunities.
But it’s not just about the numbers. A feature from Apple signals to users and the industry that your app is innovative, well-designed, and worth their time. With millions of apps competing for attention, a feature spot can set you apart. So, if you’re serious about making your app successful in 2025, getting featured in the app store should be at the top of your to-do list.
FAQs About Getting Your App Featured by Apple
Final Takeaways: Your Roadmap to Getting Featured by Apple in 2025
Getting your app featured by Apple is a challenging but achievable goal. By focusing on design, performance, and innovation and leveraging effective marketing strategies, you can increase your chances of standing out. Stay updated with Apple’s guidelines and trends, and don’t forget to pitch your app effectively. With these tips, you’ll be well on your way to App Store success in 2025.
So, what are you waiting for? Start implementing these tips today, and take the first step toward App Store success in 2025. Your app deserves the spotlight—go out there and grab it!
Head of Marketing Department at Wolfmatrix. The go-to person for all marketing trends and know-how. Just the right guy that builds the company’s value, trust and authority.