iOS vs Android App Development: Which is Better for Your Business?

When developing an app for your business, choosing between iOS and Android can be challenging. Each platform has its strengths, and what works for one business may not suit another. Three factors—target audience, revenue goals, and technical requirements—determine the best platform for app development. With millions of users on both platforms, comparing the pros and cons of iOS vs Android app development is essential.

Should you focus on the premium iOS user base or get into Android’s larger global reach? This blog will break down the key considerations in iOS vs Android app development, helping you make an informed decision for your business. Let’s explore each platform to guide you toward the best option.

What is iOS App Development?

iOS app development is the process of creating applications for Apple’s mobile devices, including iPhones, iPads, and iPods. Developers use programming languages like Swift or Objective-C and tools like Xcode to build apps that run on Apple’s operating system.

One of iOS’s key features is its highly controlled ecosystem, meaning apps undergo a rigorous review process before being made available in the App Store. This results in a generally smooth and secure user experience. iOS apps often stand out for their high-quality and sleek design, attracting users who value performance and aesthetics.

Is iOS Better for Business?

iOS is a strategic choice for many businesses that are developing an app. Its ecosystem offers key advantages that align with business goals, making it a top contender for app development. Here’s why it might be the better option:

• Wealthier User Base: iOS users generally have higher disposable income, which can lead to greater revenue potential for in-app purchases and paid apps.
• Loyal User Demographics: iOS users are likelier to stay loyal to the platform, meaning you can reach a committed audience that tends to spend on premium apps and services.
• Strong Security: iOS is known for its robust security features, offering businesses and users a secure environment to protect sensitive data.
• Less Device Fragmentation: With fewer iOS devices on the market, developers don’t face as much fragmentation, making optimising apps for a consistent experience across all devices easier.
• Cost and Time Efficiency: The consistency of the iOS ecosystem can save time and reduce development costs by making it easier to test and optimise apps across devices.

What is Android App Development?

Android app development involves creating applications for devices that run on the Android operating system, the most widely used mobile platform globally. Developers typically use Java or Kotlin to build Android apps and tools like Android Studio.

One of Android’s standout features is its flexibility. It allows developers to create apps that can run across various devices, from smartphones and tablets to wearables and smart TVs. The Google Play Store offers an open platform for app distribution, meaning developers can upload and sell their apps without as many restrictions as on iOS.

Is Android Better for Business?

Android is a powerful choice for businesses developing an app. Its widespread adoption and flexibility offer several advantages that can align with your business goals. Here are some of the key benefits:

• Wider Market Reach: With a larger global user base, Android allows businesses to reach users in more regions, including many emerging markets where Android devices dominate.
• Customisation Flexibility: Android offers greater flexibility in customising apps, giving businesses more control over design, functionality, and user experience.
• Diverse Device Support: Unlike iOS, Android runs on a wide range of devices, which means businesses can target users with varying budgets and preferences, from high-end smartphones to more affordable options.
• Lower Barriers to Entry: The Google Play Store is more accessible for developers, with lower fees and fewer restrictions, making it easier to get started with app distribution. This can be a cost-effective way for businesses to launch their app and reach a global audience.

iOS vs. Android Statistics

Here’s a comparison between iOS and Android based on key market share statistics, app revenue, and user retention. The data reflects global trends and highlights geographical differences.

Category	iOS (Apple)	Android
Global Market Share	28.32% of the global market in 2024	70.93% of the global market in 2024
App Revenue	$85.1 billion in 2023	$47.9 billion in 2023
User Retention	85-88% retention (varies by region)	89-91% retention (varies by region)

Global Market Share

• iOS currently holds around 28.32% of the global smartphone market, while Android leads at 70.93%. However, in countries like the USA, iOS has a strong lead of 58.81% market share, while Android holds 40.81%​

App Revenue

• Apple’s App Store continues to outpace Google Play in terms of revenue. In 2024, iOS users contributed significantly, helping Apple achieve $94.9 billion in quarterly revenue, a 6% year-over-year increase, with diluted earnings per share of $0.97. Meanwhile, Android users were estimated to have spent $47.9 billion on apps. This reflects a consistent trend where iOS users tend to spend more on apps than their Android counterparts, with an average spend of $12.77 per app compared to Android’s $6.19.

User Retention

• In terms of user retention, Android has a slightly better rate, retaining 89-91% of users compared to 85-88% of iOS users. However, iOS retains more users in specific regions, particularly in the U.S., where Apple dominates the market​.

iOS vs. Android App Development: Technical Comparison

When deciding between iOS and Android app development, businesses must consider various technical factors influencing the development timeline, cost, and overall app performance. These factors include the choice of programming languages, testing environments, hardware integration, deployment processes, and the impact of device fragmentation. Below is a comparative summary of the key technical aspects of iOS and Android development:

Aspect	iOS (Apple)	Android
Programming Languages	Swift, Objective-C	Kotlin, Java
Development IDE	Xcode (macOS only)	Android Studio (cross-platform)
Testing Environments	XCTest, XCUITest, simulators	Espresso, Android Emulator
App Store Guidelines	Strict guidelines, more control	Flexible, less control
Maintenance	Fewer device types, easier updates	More devices, harder to maintain
Performance	Optimised for Apple hardware	May vary due to hardware diversity
Hardware Integration	Seamless integration with Apple features	Varied hardware support
Deployment	Slower approval, more control	Faster approval, less oversight
App Updates	Consistent updates, predictable	Fragmented updates, compatibility issues
Device Fragmentation	Fewer devices, more consistency	Wide range of devices, greater fragmentation

Android vs iOS App Development: Which One To Choose?

When deciding between Android and iOS app development, businesses should evaluate their specific needs, objectives, and target audience to make an informed choice. The ideal platform often depends on who the app is intended for, the expected revenue model, and the business’s geographic reach. Let’s look at the scenarios where each platform’s advantages align well with different business goals:

When to Choose Android App Development?

Consider Android if your business aligns with these objectives:

• Reaching a Global Audience: Android has a significant market share globally, particularly in regions like Asia, Latin America, and Africa. This platform is ideal for businesses targeting a diverse, international user base.
• Offering Customisation and Flexibility: Android allows developers greater freedom in app design and customisation, enabling more creative control and features that might not be possible on iOS.
• Budget-Friendly Development: Android’s flexibility and open-source foundation can lead to cost savings in development, making it suitable for businesses looking to launch an app with a smaller budget.
• Supporting Various Device Types: Android’s compatibility with multiple brands and device types benefits businesses that aim to reach users across a broad range of devices.

When to Choose iOS App Development?

Choose iOS if your business objectives include:

• Higher Revenue Potential: Studies show iOS users generally have higher spending power and are more likely to make in-app purchases, making this platform suitable for businesses targeting premium revenue models.
• Positioning a Premium Product: iOS has a reputation for high-quality design and security. If your app focuses on quality and exclusivity or targets a premium market segment, iOS aligns well with that image.
• Targeting a North American or Western Audience: iOS dominates the North American, Western European, and Australian markets. If these regions are your primary audience, iOS can be a strategic choice to reach them effectively.
• Enhanced Data Security: With strict data protection protocols, iOS can be a preferred platform for businesses prioritising user privacy and security, particularly in finance, health, and other sensitive sectors.

The above comparison helps us understand how each operating system can support different business needs and audience goals. Ultimately, choosing between Android and iOS comes down to your unique needs.

Can’t Decide? Wolfmatix Can Help

Still unsure which platform best suits your business? Wolfmatrix is here to help. Our team has the expertise to guide you through decision-making, considering your goals, target audience, and long-term plans. Whether you’re leaning towards Android’s flexibility or iOS’s premium appeal, we’ll provide tailored advice to set your app up for success.

Feel free to contact Wolfmatrix for personalised guidance on platform selection and app development—let’s bring your vision to life!

FAQs : iOS vs Android App Development