Ready to turn your app idea into a reality and make it available to millions of iOS users? Knowing how to publish an app to the App Store is crucial for reaching a wider audience. The process can be a bit complex, but don’t worry—we’ll break it down step by step. By the end of this guide, you’ll have a clear roadmap to help you confidently navigate the submission process.
Steps Overview
Publishing an app to the App Store involves several key steps. Here’s a quick overview:
- Join the Apple Developer Program and Access App Store Connect.
- Create a New App and Fill out the Product Page with an App Description.
- Set up Roles, Certificates, Identifiers & Profiles.
- Upload Your App Build.
- Test Your App.
- Add App Screenshots, Previews, Promotional Text, Keywords & URL.
- Choose Release Date and Age Ratings.
- Submit for Review and Wait for Approval.
Following these steps will guide you through a successful app submission.
Things to Consider Before Submitting an iOS App to the App Store
Before you submit your app, there are a few critical factors to consider. Preparing in advance can help you avoid rejection and guarantee a smooth publishing experience.
Prepare Screenshots and Promotional Text
You’ll need high-quality screenshots showing your app’s features and how it works. Include images optimised for different devices and craft a clear, compelling promotional highlighting the benefits of your app to attract potential users.
Create a Developer Account
To submit your app, you’ll need an Apple Developer Account. This gives you access to all the necessary tools to upload and manage your app with a yearly fee.
Assign the App Build to Your Account
To submit an app, you must have an Apple Developer Account. This account grants you access to App Store Connect and other essential tools. Keep in mind that this requires an annual fee.
Comply with Legal Requirements
Make sure your app complies with privacy policies, terms of service, and data laws. Apple takes legal compliance seriously; failure to follow these can lead to rejection.
Check Apple’s Official Guidelines
Review Apple’s App Store Review Guidelines to ensure your app complies with their requirements on design, functionality, and content.

Steps to Submit and Publish an App to the App Store
Once your app is ready, follow these steps to submit and publish it on the App Store.
1. Join the Apple Developer Program and Access to App Store Connect
Sign up for the Apple Developer Program if you haven’t already. This membership gives you access to App Store Connect, where you’ll manage app submissions, updates, and analytics.
2. Create a New App and Fill the Product Page with an App Description
In-App Store Connect, create a new app listing. Fill in all the required details, including the app name, category, and description. Ensure your description is clear, engaging, and highlights your app’s key features.
3. Set the Roles, Certificates, Identifiers & Profiles
Properly configure your app’s roles, certificates, identifiers, and profiles within your developer account. This configuration ensures app security and smooth distribution.
4. Upload Your App Build
Upload your app build to App Store Connect using Xcode or a similar tool. Make sure your app is correctly signed and built for distribution.
5. Test Your App
Thoroughly test your app on real devices using TestFlight to identify and fix any bugs before submission. A bug-free app improves user experience and increases approval chances.
6. Add App Screenshots, Previews, Promotional Text, Keywords & URL
Upload app screenshots and preview videos that virtually represent your app’s functionality. Add SEO-friendly keywords and set up your app’s URL for better discoverability.
7. Choose Release Date and Age Ratings
Decide whether you want your app to launch immediately upon approval or on a specific date. Also, assign the correct age rating based on your app’s content.
8. Submit and Wait for Approval
Once everything’s set, submit your app for Apple’s review. Apple will assess its compliance with their guidelines. If approved, your app will go live on the App Store!
How Much Does It Cost to Publish an App on the App Store?
To publish an app on the App Store, you need to subscribe to the Apple Developer Program, which costs AUD 149 per year. This fee provides access to:
- App Store Connect: A platform to submit, manage, and monitor your app.
- Development Tools: Access to Xcode and other Apple frameworks.
- Beta Testing: Use TestFlight to test your app before release.
- App Store Distribution: Allows your app to be available for iPhone, iPad, Mac, Apple Watch, and Apple TV.
- Apple APIs and Services: Gain access to in-app purchases, push notifications, and more.
The fee renews every year, so to keep your app on the App Store, you’ll need to renew your membership. If you don’t, your app will be pulled, and you’ll lose access to developer tools.
Additional Costs:
- If your app features in-app purchases, Apple takes a 15-30% commission per transaction.
How Long Does it Take to Get the App Approved by Apple?
Apple’s app review process typically takes 5-7 business days, but it may vary depending on:
- App Complexity:
Simpler apps get approved faster, while feature-rich apps may take longer. - Public Holidays and Backlog:
Reviews take longer during peak submission periods. - Expedited Review:
Available for urgent updates, but approval is not guaranteed.
Once your app passes the review, you’ll be notified, and it will be available on the App Store soon after.
What If the App Gets Rejected?
Rejection is common, but Apple provides feedback. You’ll need to address the issues and resubmit your app.
Why Would Apple Reject an App?
Apple may reject apps for:
- Functionality Issues (bugs, crashes, poor performance)
- Non-compliance with Guidelines (misleading content, spam, etc.)
- Privacy Violations (Mishandling user data)
- Poor UI Design (low-quality or confusing user interface)
- In-App Purchase Violations (non-compliance with Apple’s policies)
What Apps Does Apple Not Allow?
Apple prohibits apps that:
- Promote illegal content
- Contain hate speech, violence, or dangerous content
- Are spammy or duplicate apps
- Violate privacy policies
If your app falls into any of these categories, it’s likely to be rejected. To avoid issues, ensure compliance with Apple’s guidelines.
What to Do After Publishing App to the App Store?
Once your app is live on the App Store, here’s how to keep it successful:
- Monitor Performance: Use App Analytics to track performance, downloads, user engagement, and technical issues.
- Regular Updates: Keep your app fresh with updates that fix bugs, add features, or improve user experience.
- Marketing and Promotion: Promote your app through social media, websites, and app review platforms to boost visibility and attract users.
- Engage with Your Users: Respond to reviews and feedback to improve your app’s reputation and encourage positive reviews.
- Review Ratings: Monitor user ratings closely; high ratings improve visibility, so address concerns promptly to maintain a good reputation.
Takeaway
Publishing an app on the App Store is just the beginning. Continuous improvements, marketing, and user engagement are key to success.
Need expert assistance? Wolfmatrix specialises in developing, testing, and scaling iOS apps to help you stand out in a competitive market.

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