How to Launch a Successful SaaS Business Without Programming Skills

programming code on a computer

We’ve all been through those days with some of our friends, sitting around with a round of drinks and discussing the next big idea that would garner big bucks. Part of these talks has likely included a business idea that has something to do with software development because the online world is the biggest thing in the business sphere right now. 

So you have the idea and it sounds good after you have refined it into a whole document. The thing is, how do you get it off the ground without coding skills? Any online software, be it a website or app requires coding in some form, which is now the biggest challenge in getting the idea off the ground. 

There are some ways to create software or start a SaaS startup company without programming knowledge. Through the assistance of software consultants, the process of building a mobile app or a web app can be a reality without the extensive knowledge of coding on your behalf. 

Here are some tips we at Wolfmatrix have when it comes to tech startups for SaaS companies-to-be:

Know Who Your Audience Will Be

Think about the features and tools you want your app to contain, and how these will enmesh themselves with your users. How will they interact with the features in your app? Put deep thought into understanding your target market because without it, it will be hard to gain traction. Remember that it requires a good direction to head towards, and not a “build it and they will come” approach. 

Define The Unique Selling Proposition

By defining this, it will show you what is different from your app and your competitor’s app. If there is already an app that exists and you are making a copy of it, what gives people a reason to use yours over one that is already widely used and optimized? Think of ways to be different, even if these are small details and differences because they can pile up and make it even better. 

This way, it will make it easier to market your app and garner attention, which is what you want. 

Validate Your Idea

A mistake many app builders make is asking for validations regarding their ideas. Some people think that their idea is one-in-a-million and do not need people to validate if it is actually any good. Asking for validation from other people will give you great insight on what the best ways to tweak your app are and how you can make it even better. Some people may even have things to add to your app that you missed out on, so use this valuable tool. 

Pick The Right Platform And Partner

Once the previous steps have been done, it is time to decide how to build the app. All the information and plans you worked on will be null and void without a proper coder who can turn the project into reality.

Build Your Minimum Viable Product And Gather Feedback

Make sure your minimum viable product (MVP) has been determined, which is the most stripped-down and bare bones version of your app idea. It doesn’t even need to be functional yet and can take the form of a video. This acts as a foundational understanding and will show you what you will need to expand the MVP further.

Lastly, the most important detail is to gather feedback. Once the MVP has been developed enough and you feel like it is a viable version, it is time to work on data gathering. What works and what are the bugs according to testers? How will you fix these issues and what features are to come with your roadmap? These will determine the success of your app in future steps. 


You don’t always need coding skills to have a SaaS startup company. By investing your time and effort into ideas and perfecting a concept of an app, and then partnering with a software developing company or a software consultant, you can build one in no time. Following this guide will ensure you a good and simple roadmap to developing an app, so get started with your ideas today!

Wolfmatrix is a premier app development company comprising experienced software consultants and developers who specialise in creating cutting-edge interactive designs and both web and mobile applications. For your next app project, save time and skip the coding lessons—consult with us to discover how we can bring your vision to life.

Frequently Asked Questions About SaaS

What is SaaS programming?

SaaS (Software-as-a-Service) is a cloud-based software distribution model. A cloud service provider hosts the application. End-users can access the application over the Internet via a mobile app or web browser.

What is a SaaS application?

Software licensed using the Software-as-a-Service business model is a SaaS application.

What programming language should I use to build a SaaS product?

Most experts believe the best programming language to build a SaaS product is the one you are familiar with. Python would be a go-to programming language to build a SaaS product because of its readability, simplicity, and flexibility. 

How much does it cost to build a SaaS application?

It depends upon several factors such as the number of features in an application, integration with other services, geographical region of app development, etc. Cost can range anywhere from $15K-$100K to build a SaaS application.

What are some examples of SaaS?

Some examples of SaaS based applications are Slack, Dropbox, HubSpot, Google Apps, and Salesforce.

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