Mobile applications have changed how we interact with the internet. From education to the workplace and even shopping, apps have led the digital transformation of our conversations and transactions online. One good offshoot of this development is that it allows small businesses to compete in the market. As long as you serve a need well, you can be the go-to for a niche.
Businesses must be proactive online, with a highly appealing mobile front that reflects current internet customer engagement trends. The challenge to small and medium business owners is crafting a multi-experience on a budget. A scaling startup can leverage the trends below to be competitive and provide an outstanding user experience before more prominent players saturate the market.
Internet of Things
In 2014, projections said that by 2020 there would be more than 26 billion electronically connected devices. Today, this is possible because of the Internet of Things. Whether it’s medical devices and household appliances or sporting equipment and children’s toys, manufacturers will provide ways for tools, appliances, and electronics to seamlessly connect and become part of a network.
As such, owners should manage all of these things in a single panel, like an app on a smartphone. Software consultants would have to come up with smart apps that can take care of these connections. The apps they make should also provide ways to modify the items for the user’s needs.
App developers must also improve on mobile apps’ motion-sensing capabilities. Although these capabilities already exist in some apps, developers could enhance this to the level of precision that location services provide.
From geotagging to vehicle navigation, games, and other types of applications, location sensing could give contextual depth to information gathered from or about a user. In a few years, it would be a must for developers to think of practical uses for location sensors.
From smart jewelry to glasses, watches, and even clothes, companies are starting to develop wearable items to communicate with the user through a mobile app. These devices would connect to the user’s smartphone, creating a hub for the things they are wearing. Software consultants will soon focus on how to generate value from this capability.
It can be challenging to manage an enterprise. There are different departments with unique functions, but they must all connect through a network. Beyond communication, though, these departments must collaborate on the same files in real-time.
Companies need mobile apps that can be a catch-all point of contact and serve multiple business applications. They also need to consider creating a unique customer experience for their clients and how they can bring in more leads or conversions. Developers can customize such apps.
Today, mobile applications are an essential part of workplaces and even homes. Wearable devices, location sensors, enterprise management, and the internet of things represent the next level of integration people will take with their devices. Forward-thinking businesses would need to look beyond the networks built on the internet and identify opportunities in the latest technological developments.
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